Terms of Service

These Terms of Service (“Terms”) are a binding agreement between you (“you,” the business or agency using Booket) and [Booket legal entity — to be set with counsel; the operating entity is based in Costa Rica with a U.S. (Texas) pilot] (“Booket,” “we,” “us”). By creating an account, requesting a free AI Visibility Report, or using the service, you agree to these Terms and to our Privacy Notice. If you do not agree, do not use Booket.

If you accept these Terms on behalf of a business, you represent that you are authorized to bind that business.

AI Check — Booket's recurring check of how AI models answer the kinds of questions your customers ask. It currently uses models from OpenAI, Google, and Perplexity with live web search. Results are a point-in-time sample, not a view of any particular consumer's app.

Listing Sites — the third-party business profiles Booket tracks for consistency: currently Google, Bing Places, Yelp, Apple Maps, Foursquare, and Facebook. This set may change.

Trial — the free period at the start of a paid plan, described in §7.

Third-Party Platforms — services outside Booket's control that your presence depends on or integrates with (e.g., OpenAI, Google, Perplexity, Google Business Profile, Square, your scheduler, review sites, payment and messaging providers).

You must be at least 18 and operate a legitimate business to use Booket. You are responsible for the accuracy of your account details, for safeguarding access to your account, and for all activity under it. Tell us promptly of any unauthorized use.

Booket is self-serve software for local businesses. Depending on your plan it: asks your customers for reviews after their visit, drafts replies to your reviews for you to approve and post, helps you keep your details consistent across Listing Sites, runs the AI Check, publishes an AI-readable business page, and, where you enable it, connects your scheduler so customers can book.

We do not control any AI assistant, search engine, or Listing Site, and we do not guarantee that any of them will name, rank, or recommend you (see §7 and §15).

You may request a free AI Visibility Report. The Report reflects point-in-time results from automated web-grounded model queries and is an estimate, not a guarantee of any outcome or a representation of a logged-in consumer app — AI answers vary by phrasing, location, and over time.

By giving us your email you agree we may send you your Report and related follow-ups. Marketing emails include a one-tap unsubscribe; transactional messages (e.g., booking and billing notices) continue as long as you have an account.

Paid subscriptions are billed in advance to your payment method, monthly or annually per your selection, and auto-renew at the end of each period until you cancel. You authorize recurring charges for each renewal. An annual prepay option (discounted by roughly two months) may be offered; annual prepayments are non-refundable except as required by law.

Payments are processed by Creem, a Merchant of Record. Creem is the seller of record for the transaction and handles applicable sales tax/VAT; your payment contract for the charge is with the processor, while Booket provides the service. Prices are exclusive of taxes unless stated.

Cancel anytime, in one tap from your dashboard. Cancellation takes effect at the end of the current billing period; you keep access until then and are not charged again. No contracts, no cancellation fees. Except where law requires, fees already paid are non-refundable and cancelling does not refund the current period.

If a payment fails, we may retry via the processor; if it cannot be collected, your service may be suspended until resolved.

Free trial. Paid plans start with a free Trial of the length shown at checkout (currently 14 days). You won't be charged if you cancel before the Trial ends. If you don't cancel, your plan starts automatically at the price shown and renews as described in §6. We'll remind you before the first charge where the processor supports it.

Results. Booket improves the signals AI and customers rely on (reviews, consistent details, a clear business page) and reports what changes. We do not guarantee rankings, position, being named by any AI assistant, traffic, bookings, or revenue, in any timeframe. AI answers vary by phrasing, location, and over time.

You can upgrade, downgrade, or switch between monthly and annual billing from your dashboard. Changes are prorated by the payment processor.

You are responsible for the business information you provide and for having the right to provide and publish it. You authorize Booket to act on your behalf for the integrations you enable (for example, Google Business Profile and your scheduler) and to publish your data across AI-readable surfaces. Keep your details accurate; out-of-date or conflicting information is the most common reason AI loses confidence in a listing.

Where you enable review features, Booket helps you request genuine reviews from your real customers (e.g., a post-visit email or SMS link). You must solicit only honest reviews from actual customers, must not offer compensation or incentives in exchange for reviews, and must comply with each platform's policies and applicable law (including the FTC Consumer Review Rule). Ask every customer the same way; don't filter out customers you expect to be unhappy (“review gating”), and don't ask for reviews on platforms that prohibit it, such as Yelp. Booket never writes, buys, or fabricates reviews. Reply drafts are suggestions: you decide whether to post them. You are responsible for any consent required to contact your customers.

Where you enable booking-readiness, Booket facilitates a request or hand-off to your scheduler. Every AI-originated booking passes a human-confirm step (or an explicit auto-confirm rule you set). You confirm and honor appointments and own the customer relationship. Booket is not a party to, and is not responsible for, any appointment, no-show, payment, or dispute between you and your customers. Tracked links/numbers let us report clicks, calls, and bookings we drive; those figures are estimates, not a guarantee of revenue.

If you enable SMS (for booking confirmations or review requests), you confirm you have the recipients' consent to be contacted and that your use complies with applicable messaging laws. Message and data rates may apply; recipients can opt out by replying STOP and get help by replying HELP. You are responsible for the content you send through Booket.

If we issue you a “Picked by AI” badge or visibility score, we grant you a limited, revocable, non-exclusive license to display it while your subscription is active and your data is accurate. Don't alter it or use it in a misleading way; the license ends when your subscription ends.

You retain ownership of your business data. You grant Booket a worldwide, non-exclusive license to use, store, adapt, and publish that data across AI-readable surfaces to provide the service. Booket retains all rights in its software, platform, and aggregated/anonymized analytics. We handle personal data as described in our Privacy Notice.

Booket depends on and integrates with Third-Party Platforms. Your use of those services is governed by their terms, and they may change, limit, or discontinue access at any time. Booket is not responsible for Third-Party Platform behavior, availability, or changes, including how any AI assistant ranks, describes, or omits your business.

Don't use Booket to publish false, misleading, unlawful, or infringing information; to impersonate another business; to interfere with or abuse the service; or to violate any Third-Party Platform's rules. We may suspend or terminate accounts that do.

Booket is provided “as is” and “as available,” without warranties of any kind, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. We do not warrant any specific result, ranking, traffic, or revenue.

To the fullest extent permitted by law, Booket will not be liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, data, or goodwill. Booket's total liability arising out of or relating to the service is limited to the amount you paid Booket in the 12 months before the event giving rise to the claim. Some jurisdictions don't allow certain limitations, so parts of this may not apply to you.

You agree to indemnify and hold Booket harmless from claims arising out of the information you provide, your use of the service, your dealings with your customers, or your violation of these Terms or any law or Third-Party Platform policy.

You may cancel anytime (§6). We may suspend or terminate the service for non-payment, violation of these Terms, or to comply with law. On termination, your subscription ends and we will handle your data as described in the Privacy Notice. Sections that by their nature should survive (e.g., IP, disclaimers, liability, indemnification) survive termination.

If you use Booket as an agency managing client locations, you represent that you are authorized to act for each client, you are responsible for your clients' compliance with these Terms, and you are responsible for amounts due for the locations under your account. White-label branding is licensed to you only for managing those locations on Booket.

These Terms are governed by the laws of [jurisdiction — to be set with counsel; e.g., the State of Texas, USA, or the entity's home jurisdiction], without regard to conflict-of-laws rules. Disputes will be resolved in [courts of the chosen venue, or binding arbitration — to be decided with counsel]. Nothing here waives any non-waivable consumer right.

We may update these Terms. If we make material changes we'll notify you by email or in your dashboard and update the version above; material changes that affect a live subscription take effect on your next renewal or, where required, on your re-acceptance. Continued use after notice constitutes acceptance.

These Terms (with the Privacy Notice and any plan terms shown at signup) are the entire agreement between us. If a provision is found unenforceable, the rest remains in effect. Our failure to enforce a provision is not a waiver. You may not assign these Terms without our consent; we may assign them in connection with a merger, acquisition, or sale of assets. Neither party is liable for delays caused by events beyond its reasonable control.

Questions about these Terms? Email hello@booket.ai.